HOW WE ENGINEER PROFITABLE GROWTH
paid acquisition | ad creatives | content | conversion rate optimization | retention | lifecycle marketing.
1. Awareness
↳ Get seen by the right people
Our Creative Team develops content that stops the scroll, while our Acquisition Team gets it in front of the right audiences across platforms.
2. CONNECTION
↳ Build meaningful engagement
Our Creative Team crafts messaging that resonates, our Acquisition Team optimizes targeting for engagement, and our CRO Team ensures landing pages immediately connect with visitor intent.
3. DECISION
↳ Create purchase intent
Our CRO Team eliminates friction and builds desire through optimized product pages, while our Creative Team provides social proof and compelling copy that drives action.
4. PURCHASE
↳ Convert visitors to customers
Our CRO Team streamlines checkout flows, our Acquisition Team optimizes for conversion events, and our Retention Team sets up immediate post-purchase sequences.
5. LIFECYCLE
↳ Build lasting loyalty
Our Retention Team leads with lifecycle automation and segmentation, while our Creative Team develops ongoing content and our CRO Team optimizes retention touch-points.
Growing alongsideambitious DTC brands
Merci Handy
Built complete US market entry system for beauty startup, establishing D2C foundation that secured major retail partnerships.
paid acquisition | ad creatives/content | conversion rate optimization | retention/lifecycle marketing.
$1.14M
DTC in year 1
+$127
customer
lifetime value
+19%
average
order value
+12% average
ongoing
conversion rate
Toni&guy
Built complete acquisition and retention funnels across three divisions (e-comm/salons/academies), driving visibility and customer lifecycle optimization.
paid acquisition | conversion rate optimization | retention/lifecycle
marketing.
$6M→$10M
DTC in year 1
$250K→$335K
salon MRR
+31%
conversion
rate boost
$0→$119K
DTC email/sms
MRR
What You Get - the spliit way
Creative | Acquisition | CRO | Retention
1. creative
Our Creative Team develops content that stops the scroll, while our Acquisition Team gets it in front of the right audiences across platforms.
Your highest LTV customers’ behavior patterns should determine your lookalike audiences, not your highest volume buyers.
2. acquisition
A/B testing roadmaps, checkout optimization, mobile experience design, behavioral psychology implementation, landing page audits, user flow analysis
Optimization driven by behavior, not guesswork.
We audit every micro-moment where customers make decisions and eliminate friction using behavioral psychology, not guesswork. We don’t just A/B test button colors—we rebuild experiences that guide visitors inevitably toward purchase.
The biggest conversion killer isn’t your checkout flow—it’s unclear value propositions on product pages. Fix messaging before buttons.
3. CRO
Lifecycle automation, segmentation strategies, win-back campaigns, replenishment sequences, VIP programs, deliverability optimization
Beyond the first sale, into lifetime value.
We build automated systems that turn single purchases into customer relationships through perfectly timed communication, behavioral triggers, and personalized experiences. We don’t send more emails—we send smarter ones.
Segment by purchase frequency, not purchase amount—a customer who buys small items monthly is more valuable than one large purchase.
4. retention
Lifecycle automation, segmentation strategies, win-back campaigns, replenishment sequences, VIP programs, deliverability optimization
Beyond the first sale, into lifetime value.
We build automated systems that turn single purchases into customer relationships through perfectly timed communication, behavioral triggers, and personalized experiences. We don’t send more emails—we send smarter ones.
Segment by purchase frequency, not purchase amount—a customer who buys small items monthly is more valuable than one large purchase.