Growing alongside ambitious DTC brands
Merci Handy ➜
French beauty startup had winning products but zero American market presence. The classic mistake? Assuming European success translates directly without understanding local buying behavior, pricing psychology, or retail partnership requirements.
paid acquisition | ad creatives/content | conversion rate optimization | retention/lifecycle marketing.
$1.14M
DTC in year 1
+$127
customer
lifetime value
+19%
average
order value
+12% average
ongoing
conversion rate
Toni&guy ➜
TONI&GUY had three separate businesses—e-commerce, salons, academies—operating in isolation. Each optimizing for different metrics, competing for same customers, zero cross-pollination. The classic mistake? Treating divisions as separate companies instead of integrated growth system.
paid acquisition | conversion rate optimization | retention/lifecycle
marketing.
$6M→$10M
DTC in year 1
$250K→$335K
salon MRR
+31%
conversion
rate boost
$0→$119K
DTC email/sms
MRR
Arka ➜
ARKA was the classic B2B company trying to scale without systematic customer lifecycle management. Great products, solid relationships, but zero predictable approach to replenishment, expansion, or referrals. The classic mistake? Treating B2B clients like one-time projects instead of subscription businesses with predictable cycles.
paid acquisition | conversion rate optimization | retention/lifecycle
marketing.
Retention =
12.7%→38.8%
total revenue.
+280% cart
recovery
+14.5%
growth
MoM
$2k→$41k
email/sms
MRR