the fastest way to grow isn't more traffic. it's converting what you already have.
— design it for a grandmother, on her iphone, with slow internet.the pdp is the highest-leverage page on the internet. we rebuild yours against a 14-point framework, then run a cro loop that ships a new test every two weeks — with shopify devs in-house, so nothing waits on an agency ticket.
your site isn't ugly. it's optimized for the wrong thing.
most pdps we audit were designed for aesthetics instead of the psychology of buying. the site looks beautiful. the funnel leaks at every stage. six patterns show up over and over:
the headline says the sku name, not the benefit.
customers form an opinion in under 4 seconds. "hydra-boost serum no. 4" tells them nothing. what it does for them earns the scroll.
price sits just above a psychological threshold.
$45 when the barrier is $40. $21 when it's $20. the perceived value shift of crossing back under is much larger than the dollar amount.
reviews exist — below three screens of scrolling.
star rating and review count need to be visible without scrolling. visual proof beats brand claims, every time, and placement is the whole game.
feature lists where outcome stories should live.
"600gsm cotton, reinforced stitching" loses to a photo of the life the buyer wants plus one sentence about how it feels. features support; stories sell.
generic badge icons instead of specific guarantees.
a padlock icon means nothing. "free returns for 60 days, no questions" with the actual shipping cutoff date converts. specificity is trust.
no comparison chart anywhere on the page.
the highest-leverage module on the page, missing entirely. compare on outcomes, not specs — against the category default the buyer is silently weighing you against.
eight fundamentals. each with a test you can run today.
this is the core of the 14-point framework we rebuild against. every point comes with a "try this" — because the playbook only matters if you can check your own site against it before ever talking to us.
above-the-fold hook.
headline communicates the benefit, not the sku name. customers form a positive opinion in under 4 seconds or leave. the first screen is the whole pitch.
load your top pdp on your phone. screen-record 30 seconds of scrolling. count the seconds before you understand what the product is, who it's for, and why it costs what it costs. over 4 seconds = your conversion ceiling.
price clarity + subscription default.
show per-serving or per-use math. default to subscription. make "most popular" the obvious tile. customers shouldn't do math in their head.
check your pricing against psychological thresholds: $10, $20, $40, $50, $100. sitting just above one? test just below.
social proof above the fold.
star rating + review count visible without scrolling. visual proof beats brand claims, every time.
open your pdp on mobile. is a star rating visible before any scroll?
shop module = good · better · best.
three bundle tiles max. two cadences max. one default.
count the purchase options on your pdp — sizes × bundles × cadences.
comparison chart.
compare on outcomes, not specs.
write down the 3 alternatives your buyer is actually weighing.
reviews module on-page.
not just a count. photo reviews, named customers, sorted and filterable.
check your reviews module for: photos, names, sort, filter.
founder & story block.
30-second video or one paragraph.
find your founder story on your site. count the clicks from the pdp.
faq · ingredients · use-cases · dpa variants.
remove every reason to leave the page.
click your top 5 ads. compare each ad's promise to the landing page hero.
priced like a rate card. month-to-month on every line.
no long-term contracts on any line. we'd rather earn the next month than lock you into twelve.
five changes. no extra spend.
conversion rate 1.77% → 4.18%.
the site looked beautiful. every design decision had optimized for aesthetics instead of the psychology of buying.
we made five changes and touched zero ad spend. repositioned $45 pricing to $35.90 — under the $40 psychological barrier. replaced generic badge icons with specific certifications, shipping guarantees, and returns terms. swapped "save $9" framing for a clean "−20%." turned feature-list descriptions into visual outcome stories with lifestyle imagery.
read the full case file →four metrics. no horoscopes.
reported weekly, in slack, every monday. if it doesn't show up in your p&l, we don't report it.
conversion rate.
sitewide and per-pdp.
add-to-cart rate.
the pdp's own scoreboard.
checkout completion.
cart-to-purchase.
aov.
average order value.
do you have shopify devs in-house?
yes. no external agency, no handoffs.
do you work on shopify plus?
yes — plus and standard.
will you touch our theme code?
yes, in a duplicated theme with version control.
what's the actual test cadence?
one new test in market every two weeks.
what tools do you run?
shopify-native a/b where volume allows.
how fast until the first test is live?
day 4–7: first test shipped.
your pdp is leaking. we'll show you the 14 checks.
— the teardown is free. the fixes are the business.book a 30-minute call. we score your top-revenue pdp against the framework before it starts — so the conversation opens with your three biggest leaks, not our slideshow.